Expo! Expo! IAEE’s Annual Meeting & Exhibition 2017

Henry B. Gonzalez Convention Center Halls 1 and 2

Tuesday, November 28 - Wednesday, November 29, 2017

The deadline to order for this Show has already expired

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Exhibitor Marketing Tools


Exhibitor Marketing Tools

For questions about any of these exhibitor opportunities, please contact:
Dana Murrell – IAEE Account Manager, Exhibitions & Sales dmurrell@iaee.com (972) 687-9206

CLICK HERE to log in to your exhibitor console using your password.

As an exhibitor, your main goal, most likely, is to generate a high amount of traffic at your booth to provide the best opportunity to make quality contacts. IAEE has the tools to help you communicate with attendees, effectively market your booth and products, and ultimately help you make connections with qualified buyers. Take a look at the following list of show upgrades, marketing tools and sponsorship opportunities designed to enhance your participation and success at Expo! Expo! 2017.


Edit Online Digital Booth Profile

This is THE most important item for exhibitors to complete, and it’s free and easy. Editing your online digital booth profile is critical to connecting with the right attendees. Showcase your products and services by completing your eBooth profile and make the best first impression to attendees.
  1. VIEW your current online digital booth information:
    • CLICK HERE to view the online floor plan for Expo! Expo! 2017
    • Double click on your booth to view your online information
  2. EDIT your online digital booth information:
    • Log in to your exhibitor console (see link above). Click ‘retrieve your password’ if you do not know your company’s log in code; an email with a new one will be sent to the primary contact for the company.

Enhance Your Online Listing

Increase your exposure to attendees 2-3 times by enhancing your eBooth profile. Upgrade options include videos, full color product images, press releases, promotion of show specials, logos, banner ads, option to select more product categories, and more.

PDF Enhanced Listing Brochure


NEW eShowMail

A new exhibitor email marketing program is being offered this year to a limited number of exhibitors. For the first time, custom HTML formatted emails can be sent to the FULL Expo! Expo! attendee list “from” the exhibitor.
  • This new opportunity is limited to just 20 participants, and is further limited to a maximum of two (2) messages per participant. Cost is:
    • $750 for one email (choice of pre- or post-show)
    • $1,300 for two emails (one pre-show and one post-show)
  • If exhibitor is unable to supply their own HTML, one will be built for them with custom text and images.
To become one of the 20 exhibitors to participate in this new program, log in to your exhibitor console and select “NEW eShowMail” for instructions.

A2z Connect

Connect is a free service which provides tools to attract attendees to your product and services, and opportunities to connect with them before, during and after the event. With Connect you can: search for attendees; check match recommendations; view your leads; define your match criteria; schedule meetings and appointments; and send individual emails directly to attendees.

The target date for Connect tools to be accessible is early September; an email announcing the system is ready for use will be sent to all exhibitors, and so, as always, be sure to check inboxes regularly for important Expo! Expo! news and information. Ready to start connecting with attendees? Go to the Exhibitor Resources Center and log in to your exhibitor console.

PDF a2z Connect Information


NEW Path To Innovation

Be a part of this INNOVATION-focused, grand prize game on the show floor and instantly attract attendees to your booth while also presenting your company as one that is at the forefront of innovation in the exhibitions and events industry! Participating exhibitors will benefit from exclusive promotion prior to and during the show via live video, website, mobile app and onsite signage. But it’s limited to only 12 participants and space is filling quickly.

Log in to your exhibitor console to access the entry form. (Deadline for artwork submittal is 15 September 2017.)

PDF Path To Innovation


Mobile App Marketing

A variety of marketing and sponsorship opportunities are available on the official mobile show app. Please contact Rick Jennings, Vice President of Partnership Relations, for available options and details.

rjennings@iaee.com
(972) 687-9211

PDF Mobile App Marketing



Lead Retrieval

This lead retrieval app, offered by Streampoint, uses predefined as well as custom qualifiers to help you identify your best target leads. Each exhibitor booth receives one complimentary mobile license, and additional licenses are available for purchase. Rental equipment includes basic, touch & mobile scanners and printers. Orders can be placed online or with the fillable form – order by 9 November for discounted pricing.

PDF Lead Retrieval


eBooth Promotion Widget

Promote your participation at Expo! Expo! on your own website by using a complimentary custom widget available to all exhibitors. This widget, easily added to your website, links directly to your individual eBooth profile on the Expo! Expo! website and allows your customers to get your booth number, see your online listing, add you as a favorite to their personalized plan, and even register to attend Expo! Expo!... all without leaving YOUR website. Real-time reports can also be accessed through the exhibitor's promotion dashboard.

PDF Widget sample image from a2z

Add your widget in 3 easy steps… no special coding or design skills needed:
  1. Log in to your exhibitor console through the Exhibitor Resources Center;
  2. Click on “eBooth Promotion Widget” for your widget code;
  3. Copy and Paste the widget code in a prominent location on your website.

Exhibitor News Form

Do you have a special activity, giveaway or promotion scheduled to take place in your booth during Expo! Expo! Let us know what’s happening by filling out the form below, and we’ll share your news or announcement in the November issue of our monthly newsletter, The Source, and on the show website, myexpoexpo.com. (Deadline for submittals is 8 November 2017.)

PDF Exhibitor News Form


VIP Ten Program for Buyers

Do you have customers or prospective buyers in mind that you would like to see attend the show? Provide us the contact information for those prospects and we’ll invite them to attend for free, or we’ll determine if they qualify as a Hosted Buyer (for more information on the Hosted Buyer Program, see the a2z Connect information). The VIP Ten Form can be found in your exhibitor console.

Expo! Expo! Sponsorship Opportunities

For details on sponsorship opportunities still available, contact Rick Jennings, Vice President of Partnership Relations.

rjennings@iaee.com
(972) 687-9211