McDonald's WW24

Fira Barcelona Gran Via

Monday, 8 April - Thursday, 11 April, 2024

The deadline to order for this show has already expired

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File Submission and Artwork Guidelines

Format Guidelines

WE DO ACCEPT
  • PDF / INDD / AI / EPS / TIFF / JPEG / PSD
  • Logos and test as vector files or artwork 100dpi minimum at actual print size
  • Artwork scale 1:10 (10%) 1:4 (25%) please indicate scale used
  • Include linked images and do not embed
  • Text converted to outlines/paths or fonts supplied
  • Layered files preferred
  • Include bleed
WE DON'T ACCEPT
  • Please be aware that files from the Microsoft Office suite of programs (Word, PowerPoint, Excel and Publisher) aren’t designed for commercial printing.

Graphic Delivery Dates

November 27, 2023
  • Wall graphics are required to be submitted 120 days prior to first day of move in

    • January 26, 2024
  • Graphic proof approval is required 60 days prior to first day of move in. Additional charges will apply if graphic proofs are not approved by this date.

    • Artwork Scale


    As a general rule, large format graphics are set up using scale 1:10 of the finished size.

    Please inform us of the artwork scale used, or include it in your file name, i.e.

    E13689_WallA_30 x 20 _Scale1-10_with Bleed

    COLOURS – CMYK/PANTONE

    • Supply colors as CMYK not RGB
    • Black – if needed use four color rich black: 75c 75m 75y 100y (gives the print a deeper color – using just black can cause the image to appear “washed out”)
    • Specify Pantone (PMS) color references if used ** pantone colors cannot be used in gradients or fades **
    • Pantone colors may be matched to best CMYK interpretation due to limitations and output
    • Print files should not contain ICC color profiles
    • Overprints not to be used in files

    FONTS – OUTLINES OR SUPPLY ALL FONTS

    Fonts within vector artwork (containing text) will need to be converted to outlines, or converted to paths. This means that text is no longer text - it is now a graphic and cannot be edited or altered.

    • If artwork edits will be required, supply all fonts with the packaged folder
    • If you prefer not to outline fonts, supply all fonts with your packaged folder
    • Outlining creates anchor points (direction points) at the end of direction lines

    Image Resolution/Quality

    The general rule of thumb is to use as high a resolution as you can without the artwork becoming too large to work with and unprintable.

    BEST RESOLUTION LARGE - FORMAT
    If images/artwork supplied are low-resolution they will never be good enough quality to print from, pixelation always reduces quality.

    LOW-RESOLUTION (PIXELATED IMAGE)



    VIEWING AFFECTS ARTWORK SETUP AND IMAGE QUALITY AND THE FOLLOWING RULES OF CRITERIA USUALLY APPLY: Please note – large format printed images will be expected to have some pixelation when you view the graphics close-up. When an image is resized to a bigger wall, pixels stretch and grow - fewer dots fit within an inch.

    The larger the dots become, the more the image breaks down and the artwork becomes pixelated.

    Resolution
    The detail or quality of an image, e.g.low-resolution vs high-resolution or low-res vs high-res.

    DPI
    Dots per inch; more dots = more image to work with, e.g. 72dpi vs 300dpi.

    Pixelation
    Over enlarging an image causes the image quality to break up into pixels.

    Photographic Images
    Are made up from lots of tiny physical squares (or ‘pixels’). When an image is resized, pixels stretch and grow - fewer dots fit within an inch. The largerthe dots become, the more the image breaks down and the artwork becomes pixelated.

    Vector Graphics
    Are mapped out using mathematical equations which calculate where the edges of the shapes sit in relation to one another. Vectors have smooth edges and be scaled without losing their quality.

    3m x 3m Graphic Template



    A. Area designated for Supplier-provided Company Name/Logo
    • 800mm x 800mm
    • (31.4961” wide x 31.4961” high)
    • (2.624675’ wide x 2.624675’ high)
    B. Area designated for Supplier provided Company Name/Logo
    • 800mm x 800mm
    • (31.4961” wide x 31.4961” high)
    • (2.624675’ wide x 2.624675’ high)
    C. Area for Supplier-provided artwork
    • 2014mm wide x 3006mm high
    • (79.29134" wide x 118.3464" high)
    • (6.607612' wide x 9.862205' high)

    6m x 3m Graphic Template



    A. Area designated for Supplier-provided Company Name/Logo
    • 800mm x 800mm
    • (31.4961” wide x 31.4961” high)
    • (2.624675’ wide x 2.624675’ high)
    B. Area designated for Supplier provided Company Name/Logo
    • 800mm x 800mm
    • (31.4961” wide x 31.4961” high)
    • (2.624675’ wide x 2.624675’ high)
    C. Area for Supplier-provided artwork
    • 3006mm wide x3006mm high
    • (118.3465" wide x118.3464" high)
    • (9.862205' wide x9.862205' high)
    D. Area for Supplier-provided artwork
    • 1022mm wide x 3006mm high
    • (40.23622" wide x118.3465" high)
    • (3.353018' wide x 9.862205' high)

    Final Artwork Checklist

    • Label your file according to wall elevations
    • Convert RGB to CMYK and label all colors used
    • Artwork created in proportion to final size i.e. 1:10 or 1:4
    • Include bleed – please check with your project manager if unsure
    • Include linked images – do not embed them
    • Image pixelation – check resolution is correct for size of graphic
    • Outline or supply fonts

    Sending Artwork

    Send all artwork to mcdgraphics@ges.com via our FTP site or use to send us your files.

    Please ZIP all files before uploading or sending.

    Files must be uploaded with clear labels, please see below:

    6mx3m Turnkey example:

    • WW24- Stand 123 -A
    • WW24- Stand 123 -B
    • WW24- Stand 123 -C
    • WW24- Stand 123 -D
    Each wall/piece of artwork needs to be sent in separate files and labelled as per above.